Skip to main content

NOW

  • 2026-06-29 AUC Chairperson attended 50th Anniversary of Independece of Seychelles
  • 2026-06-19 AUC Deputy Chairperson at Celebration of International Day of Women in Diplomacy
  • 2026-06-17 OPENING REMARKS FOR H.E. MOSES VILAKATI COMMISSIONER FOR ARBE
  • 2026-05-27 Commissioner ARBE at Side Event on Financing the Africa Water Policy and Vision
  • 2026-05-26 Remarks AUC Deputy Chairperson at African Development Bank Group Annual Meetings
  • 2026-05-25 Statement by AUC Chairperson on the Occasion of Africa Day 2026
  • 2026-04-29 Statement by AUC Deputy Chairperson at 12th Session of ARFSD-12
  • 2026-04-27 Statement by IED Director at Experts Session of 5th STC on Transport and Energy
  • 2026-04-23 Address CEO AUDA-NEPAD at Annual Retreat of Group of African Ambassadors, China
  • 2026-04-23 Statement by AU Perm. Rep. to China at GAAC Annual Retreat
    • English
    • Français
    • العربية
    • Español
    • Português
    • Swahili

    Welcome

    Home
    African Union
    • Theme of the Year 2026: Assuring Sustainable Water Availability and Safe Sanitation Systems to Achieve the Goals of Agenda 2063
      • HOME
      • WHO WE ARE
        • Who We Are

          Promoting Africa’s growth and economic development by championing citizen inclusion and increased cooperation and integration of African states.

        • About the African Union
          • Overview
          • Member States
          • Constitutive Act
          • AU Symbols & Anthem
          • AU Languages
          • AU Holidays
          • AU Handbook
        • AU Structure & Organs
          • The Assembly
          • Executive Council
          • Permanent Representatives Committee
          • Peace & Security Council
          • Specialised Technical Committees
          • AU Commission
          • NEPAD / AU Development Agency
          • AfCFTA Secretariat
          • AU Foundation
          • Financial Institutions
          • Judicial, Human Rights & Legal Organs
          • Pan-African Parliament
          • Economic, Social & Cultural Council
          • African Peer Review Mechanism
          • Regional Economic Communities
          • Specialised Agencies & Institutions
        • Leadership and Champions
          • African Union Chair
          • Champion Presidents
          • AUC Chairperson
          • AUC Deputy Chairperson
          • AUC Commissioners
          • High Representatives
          • Special Envoys
          • Special Representatives
          • AU Elections
      • WHAT WE DO
        • What We Do

          Promoting Africa’s growth and economic development by championing citizen inclusion and increased cooperation and integration of African states.

        • Key Programme Areas
          • Infrastructure & Energy Development
          • Conflict Resolution, Peace & Security
          • Infrastructure & Energy Development
          • Agricultural Development
          • Trade & Industrial Development
          • Visa Free Africa
          • Democracy, Law & Human Rights
          • Promoting Health & Nutrition
          • Migration, Labour & Employment
          • Promoting Sports & Culture
          • Education, Science & Technology
          • Youth Development
          • Economic Integration & Private Sector Development
          • Diaspora & Civil Society Engagement
          • Gender Equality & Development
        • AU Commission Departments
          • Cabinet of the Chairperson (CCP)
          • Cabinet of the Deputy Chairperson (CDCP)
          • Agriculture, Rural Development, Blue Economy, and Sustainable Environment (ARBE)
          • Economic Development, Trade, Tourism, Industry, Minerals (ETTIM)
          • Education, Science, Technology and Innovation (ESTI)
          • Infrastructure and Energy
          • Political Affairs, Peace and Security (PAPS)
          • Health, Humanitarian Affairs and Social Development (HHS)
        • AUC DIRECTORATES & SPECIAL UNITS
          • Administration & Human Resources
          • Administration & Human Resources
          • Citizens & Diaspora
          • Conference Management and Publications
          • Internal Audit
          • Information and Communication
          • Legal Counsel
          • Internal Audit
          • Legal Counsel
          • Medical and Health Services
          • Programming, Budget, Finance & Accounting
          • Protocol Services
          • Strategic Planning
          • Peace Fund Secretariat
          • Women, Gender & Development
          • Partnerships Management and Resource Mobilisation
          • Intelligence and Security Committee
          • NEPAD Coordination Unit
          • Peace Fund Secretariat
        • MISSION & SPECIAL LIAISON OFFICES
          • Washington DC
          • New York
          • Geneva
          • EU & African Caribbean & Pacific States
          • League of Arab States
          • China
          • Southern Africa Region
          • Other Mission and Special Liaison Offices
          • SPECIAL UNITS
      • AGENDA 2063
        • Agenda 2063

          Agenda 2063 is the blueprint and master plan for transforming Africa into the global powerhouse of the future. It is the strategic framework for delivering on Africa’s goal for inclusive and sustainable development and is a concrete manifestation of the pan-African drive for unity, self-determination, freedom, progress and collective prosperity pursued under Pan-Africanism and African Renaissance.

        • Agenda 2063
          • Overview
          • Aspirations
          • First-Ten Year Implementation Plan
          • Flagship Projects
          • National & RECs Development Priorities
          • Continental Frameworks
          • Key Transformational Outcomes of Agenda 2063
          • Goals & Priority Areas
          • Linking Agenda 2063 and the SDGs
      • AU REFORMS
        • President William Samuel Ruto

          H.E President William Samoei Ruto (PhD), President of the Republic of Kenya and the African Union Champion on Institutional Reform. H.E. Ruto was appointed during the 37th Assembly of Heads of State and Government in February 2024 to champion the AU Institutional Reform process taking over from the H.E Paul Kagame, President of the Republic of Rwanda who led the implementation of the reform process since 2016.

        • AU Reforms
          • Overview of Institutional Reforms
          • Continental Priorities
          • Institutional Realignment
          • Connect with Africans
          • Operational Effectiveness and Efficiency
          • Sustainable Financing
          • Peace Fund
      • TREATIES
        • AU Treaties
        • Treaties
          • Constitutive Act, Charters, Privileges & Immunities
          • Treaties on Peace & Security
          • Energy & Infrastructure Treaties
          • Agriculture & Environmental Management Treaties
          • Treaties on Trade, Economic Integration & Development
          • Treaties on Refugees, Migration, Labour & Employment
          • Governance Treaties
          • Human Rights Treaties
          • Health & Social Welfare Treaties
          • Treaties on Sports, Arts & Culture
          • Treaties on Education, Science & Technology
          • Treaties on Youth Development
          • Treaties on Civil Society & Diaspora
          • Treaties on Women & Gender Issues
          • Status of All Treaties
      • NEWS & MEDIA
        • AU News and Media
        • NEWS & MEDIA
          • Latest News
          • Press Releases
          • Briefings / Media Advisories
          • Web TV / Livestream
          • Spokesperson
          • Audio-Visual Library
        • SOCIAL MEDIA
          • Facebook
          • Twitter
          • YouTube
        • MEDIA ACCREDITATION
          • LEGAL NOTICES
      • RESOURCES
        • AU Resources
        • Key Documents & Reports
          • AU Financial Statements
          • AU Budgets
          • Assembly Decisions & Declarations
          • Executive Council Decisions and Declarations
          • Reports of the AUC Chairperson
          • Mid-Year Coordination Declarations
          • Budget and Financial Reports
          • STC Reports
          • PRC Reports
          • Financial Reports and Information
        • Publications
          • AU Echo Magazine
          • Agenda 2063: The Africa we want
          • Sectoral Reports
          • The Africa Fact Book
        • More Resources
          • Election Calendar
          • All African Union websites
          • Webmail
          • AU Library
          • AU Archives
          • African Knowledge Sharing Platform - AKSP
      • WORK WITH US
        • Work with Us

          The AU offers exciting opportunities to get involved in determining continental policies and implementing development programmes that impact the lives of African citizens everywhere. Find out more by visiting the links on right.

        • Job Seekers
          • Vacancies
          • Volunteer
          • Internship
        • Corporate Procurement
          • Business Opportunities
          • AUC Procurement Policy
          • Annual Procurement Plan
          • Notice of Awarded Contracts
          • Notification of Unsuccessful Bids
          • Bids
        • PARTNERS
          • Development Partners
          • Private Sector
          • Civil Society
        • Meet Us
          • 3D Tour of AU Facilities
          • Events
          • Annual Meetings & Summits
          • Visit the AU Headquarters
          • Host your event at the AU Headquarters
      • SEARCH

      Breadcrumb

      1. Home

      Bold steps taken to make African trade easier, help small businesses

      Document Type
      Press releases
      Bold steps taken to make African trade easier, help small businesses
      Sep 28, 2020
      • Bold steps taken to make African trade easier, help small businesses
      • Bold steps taken to make African trade easier, help small businesses
        Body

        The African Union has amplified action to tackle non-tariff barriers and increase small businesses’ use of the tradebarriers.africa tool through its new online platform. 

        The African continent is about to become the world’s largest free trade area. If not addressed, non-tariff barriers (NTBs) may slow down this effort. Although the negative impact of NTBs on intra-regional trade is recognized, so far there has been limited success in addressing them. “The success of the AfCFTA depends in part on how well governments can track and remove non-tariff barriers,” said Ambassador Albert Muchanga the African Union Commissioner for Trade and Industry. A new campaign to spotlight and remove non-tariff barriers (NTBs) in intra-continental trade launches this week.

        The #TradeEasier campaign aims to promote the uptake and use of the African Union’s tradebarriers.africa, a non-tariff barriers reporting mechanism tool. 

        The tool, developed by the African Union in partnership with UNCTAD, supports efforts to make continental trade easier and less costly by helping African businesses report such barriers and supporting their elimination with the help of governments.

        NTBs slow down the movement of goods and costs importers and exporters billions of dollars annually. They also stand in the way of the success of the African Continental Free Trade Area (AfCFTA). “If we want the AfCFTA to thrive, we have to ensure operational barriers are dropped and businesses and traders, especially small ones; don’t suffer from undue limitations placed on them as they try do the basic thing that makes economies work – trade.”

        Trade barriers require bold solutions     

        Every day many African traders and businesses face barriers to trade. From quotas to excessive import documents or unjustified packaging requirements, these barriers are a big hindrance to trade between African countries and make it complicated and expensive to move goods across the continent.

        Regulatory and procedural barriers include customs operations and border documentation requirements, rules of origin documentation and pre-shipment inspections. Other trade barriers come in the form of transport regulations, sanitary and phytosanitary measures (SPS) and technical barriers to trade (TBTs).

        The application of trade-related regulations to ensure consumer health, protect the environment and safeguard national security is legitimate, but disproportionate restrictions or cumbersome enforcement of trade regulations can stifle trade and amount to NTBs and should therefore be addressed. The use of NTBs for protectionism goes against the principles of African integration.

        According to an UNCTAD report, if these barriers are removed, the African economy could gain $20 billion – much more than the $3.6 billion it could recover by eliminating tariffs. The United Nations Economic Commission for Africa (UNECA) estimates that the AfCFTA has the potential to boost intra-African trade by 52.3% by eliminating import duties and could double trade if NTBs are also reduced. 

        The right tool to fix the problem

        The tradebarriers.africa platform focuses on identifying NTBs and eliminating them. Trade related complaints that are reported can be monitored by government officials in each country and by the dedicated NTB coordination unit at the AfCFTA Secretariat. The NTB Coordination unit is responsible for verification of complaints. Once complaints are verified, officials in the countries concerned are tasked with addressing the issue within set timelines prescribed by the AfCFTA agreement.

        The tradebarriers.africa online tool also makes it possible for African businesses to play an active role in removing obstacles to continental trade by reporting NTBs online and having them resolved through the mechanism outlined in Annex 5 (NTBs) of the AfCFTA Agreement’s Protocol on Trade in Goods. More than 600 reported barriers have been resolved through existing portals at the Regional Economic Community (REC) level.  The AfCFTA NTB online tool builds on these successful regional portals, helping the entire continent boost efforts to break down NTBs.  

        Virtual roadshow targeting African small businesses

        Micro, small and medium-sized enterprises (MSMEs), informal traders, youth and women business operators play a crucial role in African trade but are disproportionately impacted by NTBs due to their limited resources and access to information. To raise awareness on the reporting mechanism among African MSMEs, and encourage the MSMEs to use the platform, the #TradeEasier webinar series has been organised and starts on 29 September 2020. The virtual roadshow of discussions around the continent kicks off in East Africa, through Southern and Central Africa and ends in West Africa. It brings African businesses together to share their real-life experiences and accounts on non-tariff barriers to trade. The webinar series also seeks their suggestions for trading easier across the continent, with a focus on how the tradebarriers.africa platform can make a difference.

        The #TradeEasier campaign encourages African businesspeople to visit the tradebarriers.africa platform and make their trade challenges known to the authorities so that the challenges can be resolved.

        “If MSMEs can more easily report barriers to trade to national and continental authorities and get them resolved, we are already closer to unlocking Africa’s real trade potential and that of the AfCFTA,” the African Union’s Dr Oswald Chinyamakobvu said.

        The first #TradeEasier webinar takes place on Tuesday, 29 September 2020, from 10:30am to 12pm (EAT), focussing on East Africa.

         

        For further inquiries, please contact:

        Dr. Oswald Chinyamakobvu/ Trade and Industry Department| Chinyamakobvuo@africa-union.org | Tel: +251925356155

         

        Press Release
        Press Release (EN)

        Images

        • Bold steps taken to make African trade easier, help small businesses

          References

          Department Tags
          Trade and Industry
          Economic Development, Tourism, Trade, Industry, Minerals (ETTIM)
          Flagship Program Tags
          African Continental Free Trade Area (AfCFTA)

          • Home -
          • Recent News
          • Recent Events
          • Upcoming Events
          • Documents
          • Multimedia
          • African Continental Free Trade Area (AfCFTA)

            Departments

            • Theme of the Year 2026

              Department Resources

              • Speeches
              • All Documents
              Speech
              Statements
              Opening Remarks By Dr. Sabelo Mbokazi Head of Labour, Employment and Migration, AUC At the Technical Working Group on Social Protection
              2026-06-29
              Speech
              Speeches
              Commissioner HHS Statement on the Commemoration of the International Day Against Drug Abuse And Illicit Trafficking (World Drug Day)
              2026-06-26
              Speech
              Speeches
              Keynote Speech by H.E. Amb. Selma Malika Haddadi, AUC Deputy Chairperson, at the Celebration of the International Day of Women in Diplomacy
              2026-06-19
              Speech
              Speeches
              OPENING REMARKS FOR H.E. MOSES VILAKATI COMMISSIONER FOR AGRICULTURE, RURAL DEVELOPMENT, BLUE ECONOMY AND SUSTAINABLE ENVIRONMENT 11 OUR OCEAN CONFERENCE
              2026-06-17
              Documents
              Mkataba wa Umoja wa Afrika kuhusu Kumaliza Ukatili Dhidi ya Wanawake na Wasichana
              2024-10-02

              Mkataba wa Umoja wa Afrika kuhusu Kumaliza Ukatili Dhidi ya Wanawake na Wasichana (AUCEVAWG) ni zana kamili ya kisheria kwa ajili ya kuzu

              More

              About the African Union

              An Integrated, Prosperous and Peaceful Africa, driven by its own citizens and representing a dynamic force in the global arena.

              African Union Headquarters
              P.O. Box 3243, Roosvelt Street W21K19
              Addis Ababa, Ethiopia
              Tel: +251 11 551 77 00
              Fax: +251 11 551 78 44

              Follow Us

              Opportunities

              • Bids / Procurement
              • Careers
              • Internship
              • African Union Youth Volunteer Corps
              • Visit the AU Headquarters
              • AU Library

              Quick Links

              • Home
              • AU Handbook
              • Agenda 2063
              • Financing the Union
              • All African Union websites
              • Agenda 2063
              • AU Organs

              • Web Mail
              • Legal Notice
              • Official Warning

              © The African Union Commission