Department Key

Last year, African Development Bank President Dr Akinwumi Adesina told an audience of African Ambassadors in Washington that a concerted effort to change the narrative on Africa in the United States was necessary to attract increased US investments into the continent.
He is right. Several academic researchers have proved a correlation between media coverage and investment levels, and one study of the stock market in the US showed that media visibility led to more investment than under- investment.
The African Continental Free Trade Area is

Storytelling is the most powerful way
for donor and non-governmental organisations to convey their work because
stories allow audiences to connect on both intellectual and emotional levels. However, much of the storytelling about development work in Africa is unethical and perpetuates harmful and stereotypical narratives about the continent.