Ethiopia

Micro, Small and Medium Enterprises (MSMEs) constitute over 90% of total business units in Africa. They are often described as efficient and prolific job creators, the seeds of big businesses and the fuel of national economic engines. Even in developed industrial economies, SMEs, rather than the multinationals, provide the largest amount of employment. For Africa to become a meaningful and proportionate shareholder of the global digital economy, it needs to leverage on data and commercial intelligence to benefit the masses of MSMEs, young startups, youth and women.