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The AU Media Fellowship programme is designed to provide a unique platform for African journalists and content producers to enhance their capacity to reframe the African narrative and ensure that stories about the continent are balanced and reflects the experiences of Africans in compelling and creative ways. As part of the fellowship programme study trip to South Africa, we organised a networking session with the Africa Regional Media Hub, this is part of the U.S. Department of State’s Bureau of Public Affairs that works to connect U.S. policy makers and experts with media in Africa.

In Africa the media plays a critical role, in deepening and institutionalizing democracy. Citizens need to be informed as countries take on new responsibilities as we continue to build the Africa we want as underscored in Agenda 2063 more specifically Aaspiration Three (3), which calls for an Africa with universal culture of good governance, democratic values, gender equality, and respect for human rights, justice and the rule of law.

As part of the Africa Union Media Fellowship programme, Areff Samir and Amira Sayed both who are 2022 AU Media Fellows, hosted Dr. Dinesh Balliah, Acting Director of the Centre of Journalism at Wits University.

The African Union Media Fellows have been equipped with the necessary skills to profile the unique features of the African continent in their daily reporting and content curating about the continent and challenged to help create a positive and compelling brand image for the continent to improve its global image and competitiveness.