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AUC HOSTING THE AFRICAN EDITION OF THE AFRICA FASHION RECEPTION (AFR) 2017
Addis Ababa, Ethiopia, 28 September 2017- The Africa Fashion Reception (AFR) kicked off today in Addis Ababa. In partnership with the African Union and UNESCO, Legendary Gold Limited (Nigeria) presents the 4th edition of the Africa Fashion Reception. The major goal of the AFR is to bring about infrastructural development and wealth creation for Africa through the creative industry of fashion.
The AFR will be presenting Africa’s best and most creative designers, producers of shoes, bags, jewelries, make up, beauty & hair products to the global market. To be eligible to participate, these products must be locally sourced and produced in Africa with global best practice.
The Africa Fashion Reception is aimed at achieving the following objectives using the creative industry of fashion as a vehicle:
To build bridges by creating free trade and partnerships among fashion practitioners across the African continent;
To attract global attention to Africa’s very rich and diversified dress culture which can be explored as a catalyst for the social economic growth of the continent’s garment/textile industry;
To expand the potential power of fashion as a tool of fighting poverty in Africa by creating wealth through the empowerment of women and youths in the various fashion vocations through training, capacity building schemes, workshops and setting up of medium/small scale businesses thereby supporting the African Union Agenda 2063 and the United Nations Sustainable Development Goals;
To bring about self-reliance as this initiative will create millions of jobs across the continent for Tailors, Creative Directors, Textile designers, Models, Cutters, Pressers, Fashion Photographers & Writers, Hair Stylists, Make-up Artists etc.;
To contribute in bringing the much desired peace and stability to our continent by positively engaging the youths as stated above – creating jobs; and
To further develop African economies by creating the biggest and most formidable African fashion and lifestyle market for global patronage.
The African edition this year is hosted in AU headquarters in Addis Ababa. This is usually the first AFR event of the year. The global edition comes up in Paris.
During the AFR the 2nd Africa Fashion Business Summit will take place and will be addressed by international fashion experts. The theme for this year’s summit is ‘Creating Wealth for African Economies through its Fashion, Garment and Textile Industry’.
The 2nd Africa Fashion Business Summit will address the following issues:
The problems being faced by practitioners in the clothing industry from across the continent with the goal of finding solutions to them;
Developing infrastructures in the garment industry which will create lots of jobs across the continent; and
To create opportunities for practitioners across the continent to access the global market hereby attracting foreign exchange to Africa.
The Keynote Speaker this year is the world renowned fashion consultant, Mr. Anton Dell. He is going to be speaking about “Best Export Practice – 100% practical guide on selling African fashion successfully in the global market”
There will be an exhibition of clothing items and fashion accessories by the participating countries. It will take place at the foyer of the African Union Commission.
Notes to the Editor:
At Africa Fashion Reception (AFR) official launch in 2013 in Paris, it presented 13 designers from 13 African countries. In 2014, 17 designers from 17 African countries participated. Last year’s event featured 20 designers from 20 African countries. The AFR organizes 2 events annually. The African and global editions usually hosted by the African Union in Addis Ababa and UNESCO in Paris respectively.
The African edition of the Africa Fashion Reception (AFR) 2017 will take place at the African Union headquarters in Addis Ababa, September 28th – 29th 2017. The global edition will be hosted in Paris 23rd November 2017. AFR 2017 will present designers from over 17 African Union Member States. Last year, it presented designers from 13 African countries.
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