The Business in Africa Narrative Report
The Business in Africa Narrative Report
Last year, African Development Bank President Dr Akinwumi Adesina told an audience of African Ambassadors in Washington that a concerted effort to change the narrative on Africa in the United States was necessary to attract increased US investments into the continent.
He is right. Several academic researchers have proved a correlation between media coverage and investment levels, and one study of the stock market in the US showed that media visibility led to more investment than under- investment.
The African Continental Free Trade Area is
the largest free trade area in the world, with 54 participating countries and access to a combined Gross Domestic Product of $3.4 trillion. Yet this makes up under 1% of business news and analysis about business in Africa in global and African media.
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Last year, African Development Bank President Dr Akinwumi Adesina told an audience of African Ambassadors in Washington that a concerted
Coverage of African countries in African media not only serves to inform readers what is happening on the continent but
The African Union Commission (AUC) envisions “an integrated continent that is politically united based on the ideals of Pan Africanism an
Highlights of the cooperation with the GIZ-project “Support to the African Union on Migration and Displacement”
Violent extremism is a global issue.
Agenda 2063 is Africa’s development blueprint to achieve inclusive and sustainable socio-economic development over a 50-year period.
Supply Chain Management Division Operations Support Services Directorate
Addis Ababa, Ethiopia
In a world where every click, every share, and every tweet can broadcast one’s thoughts to a global audience, the digital realm has becom